Shot of Skyline at early hours

The Summer Season

August 28, 20254 min read

This summer season has hit differently this year. If I'm honest, this last year has been very different compared to years past. I turned 40 - but not before I caught Pneumonia for the first time, and it knocked me on my butt.

That led into a season of fight or flight that I'm still in the thick of, but nearing the end of... but one thing is for sure, this was the first summer in a while that my kiddos were home with me and we weren't on the road for day camps, sports camps or anything.

That was lovely.

But it also was the first summer of us hiring out home reno projects due to lack of time and capacity - so it meant a lot more overstimulation for me as I was navigating my "attempts" at a routine, kid needs, dogs barking and power tools/heavy equipment on my property, all while trying to deliver what is needed.

To be honest, this is the part of entrepreneurship that no one likes to talk about - but since October 2024, this has been the hardest season for me in my six-plus years in business, as well as in my career prior to that.

There have been many tears. A lot of overwhelm. Questioning my own purpose.

It. Has. Been.Hard.

Now that I'm on the final countdown to return to school - we have our Labour Day weekend this weekend - I'm realizing that I'm about to hit the last month before, what I hope will be a major reset not only personally but professionally.

In these moments of questioning, I have been taking a closer look at the work I do - how I do it, the opportunities that have arisen, and where I need to take them. Humbled is a word I have used often this year.

Again, this isn't always discussed - what we share on Social Media is often "Instagram perfection", not the real grit that we all need to share. This isn't for the faint of heart, but it is a definite resilience builder.

Now, you might be saying, "Wow, this is so different from the other posts - really dark in fact." To be truthful, yes, it is. However, I wanted to share this today because not everything about entrepreneurship is for the faint of heart. Especially if you are working from home digitally, trying to raise kids, being intentional with your partner, and all the while maintaining a sense of health and balance. In all of these areas, I have been humbled this year - it's been a growth year as I approach year 7, and I have always believed in the cyclical nature of things. But the key difference is that this cycle is coming to a close. What has worked in the past is no longer effective - so I need to take this time to let that breathe and come up with a new next step. Not only to break cycles, but also to emerge from this season with a wealth of lessons and opportunities so that I can find my joy again.

Now, has the last year been all bad? Hell, no! I have met some fantastic people and formed an amazing partnership with Nerdly. In the last year, I have been published in two co-authored cookbooks, with one more to come, as well as a co-authored entrepreneur book.

What has been brought to my attention is that the hustle of the last 5-6 years has come to an end. It's time to examine the time I spend and its impact.

I have hired the coaches - the experts, and now it's time to implement. Now, as a habitual learner, that's a hard one to do - but this is the start of that. As my kids return to school (I have a Senior in High School and a 4th grader - yikes!), It's time for me to graduate and apply the skills I've learned, rather than just learn about them.

This long-winded, personal blog aside - I'm excited for what is next, grateful to what has been... but it's time to put my big girl boots on and walk the walk ... not just talk about it.

As I approach the last bit of 2025, I have set my goals. Worked with my experts to work on my milestones... I'm starting to lay the groundwork to build up the dream that I have been working on these last 6 years. I'm excited. Its a new season. A new cycle.

Lets F**king Go!

Until the next post~

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Cassandra Comeau is a heart-centered entrepreneur, creative, and home cook with a passion for helping busy women simplify their lives and businesses. Having launched multiple brands, she blends her tech-savvy expertise with her love for connection and creativity to empower women to reclaim their time and thrive.

Raised in rural Ontario and now rooted in the Maritimes, Cassandra shares practical tools, comforting recipes, and inspiration through her work, creating a space where ambition meets simplicity. Whether you’re here for meal-planning tips, streamlined business systems, or a spark of creativity, you’re in the right place to build a life you love.

Cass Comeau

Cassandra Comeau is a heart-centered entrepreneur, creative, and home cook with a passion for helping busy women simplify their lives and businesses. Having launched multiple brands, she blends her tech-savvy expertise with her love for connection and creativity to empower women to reclaim their time and thrive. Raised in rural Ontario and now rooted in the Maritimes, Cassandra shares practical tools, comforting recipes, and inspiration through her work, creating a space where ambition meets simplicity. Whether you’re here for meal-planning tips, streamlined business systems, or a spark of creativity, you’re in the right place to build a life you love.

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